Most women entrepreneurs would love to double their income, but when they think about going from where they are now to their new goal they either think too small, panic or go blank.

It’s as if the gap between their current reality and their goal number is just too big of a leap to make all in one jump. These women entrepreneurs quickly become discouraged, and time goes by without seeing any real change in how much they’re making.

I, too, used to struggle with this until I created a simple solution that has resulted in helping nearly triple my income into the high six-figures in just one year (and be on track to reach seven-figures this year).

The small business marketing system I created is called your “Bold Money Goal.” The concept is simple and has worked for hundreds of women entrepreneurs who happily see their monthly income skyrocket!

Here are four marketing strategies you can use right now to leverage this powerful tool:

Small Business Marketing Strategy #1: Choose a short time frame.Short time frames give you focus and create momentum. Plus, they’re fun and exciting! I prefer a 30 – 90 day Bold Money Goal time frame to get you to stretch your thinking and spark your creativity as to how you’re going to reach your Bold Money Goal. Short time frames are also powerful because they cause you to take big, measurable action rather than procrastinating because your small business marketing goal seems fuzzy or out of reach.

Small Business Marketing Strategy #2: Pick the right new amount to bring in.Aim too low and you’re unlikely to make any significant changes or progress with your woman-owned business. But aim too high and the amount can feel so far out of reach that it doesn’t feel “real”. I recommend that women entrepreneurs choose an amount they want to make that is anywhere from 40 – 50 percent more than they currently bring in.

Small Business Marketing Strategy #3: Go for the low-hanging fruit.You don’t have to suddenly add entirely new services or products to your woman-owned business to reach your Bold Money Goal. In fact, I advise to look for the low-hanging fruit that’s just waiting for you to pluck it off of the ‘Money Tree’.

Low-hanging fruit are typically services and products you already have that can be dusted off, re-launched, re-titled or expanded. Try also offering a teleseminar, program, a group or a private service focused on a single topic with which your clients commonly struggle. One of my Platinum clients did this and within a few short days had nearly 400 people signed up for one teleseminar!

Small Business Marketing Strategy #4: Be open to new approaches for achieving your goal.The power of the Bold Money Goal isn’t just to bring in the bucks – although that IS important! It’s to help you make a big leap forward in expanding what’s possible for you and your woman-owned business. Be open to doing something in a new way, a bigger way and certainly, in a bolder way so that the rewards of achieving your Bold Money Goal continue to grow.

Creating and achieving a Bold Money Goal every 30 – 90 days will help you “chunk down” your ideal income in a way that will help you reach it faster and easier than you’ve every thought possible!

Small business owners can have a hard time finding the right ways to market their product or service. There are plenty of right ways to do things, and plenty of wrong ways. Here is a brief overview of some of the mistakes to avoid when marketing your small business:

Mistake #1: Not researching your product need
Many people have a wonderful idea of a product that is needed in the market, and then spend all their money to create it. You need to research the market first to make sure there isn’t already a similar product out there, and whether there is even a need for your product.

Conduct market research, hold focus groups and only make a small run of your product – a few hundred or so – to test your target market with. This can save you a lot of money and heartache in the long run.

Mistake #2: Thinking that the product will market itself
Many small business owners think their product is so great that they don’t need to do any marketing at all – people will flock to you. That’s just not true, and I can’t think of one example of where it was true. Everyone thinks it’s because the “right product” just hasn’t been invented yet, but unfortunately, that’s not the case. It just won’t work that way. How can people flock to something they’ve never heard of?

You must consistently market your product, which means you need to create a marketing plan. You must define your target market, your unique selling point that distinguishes you from your competition; you must develop a marketing action plan and decide on a marketing budget. These are just the bare-bones basics of a marketing plan. You need some kind of plan to be successful. If you don’t know how to create a marketing plan, just Google “marketing plan” or “marketing agency” – many agencies are hired to just create marketing plans.

Mistake #3: Preparing and then not taking action
Many business owners have a fear of failing. Actually, who doesn’t have this fear? But instead of trying to prevent it, you need to follow your marketing plan (see Mistake #2) and forge ahead. It’s hard at first, no one will tell you it’s not, but you have to sell one product in order to sell a million. If you fail, evaluate what went wrong, try to fix it and try again. Repeat as needed!

Mistake #4: Constantly changing your marketing campaign
It happens a lot – the business owner and employees see their marketing materials every day and get tired of them. The same old poster printing images, the same old brochure copy…who wants to see that after six months of it being around? Your potential customers do, that’s who.
Just because you’ve seen your logo a million times, doesn’t mean everyone has. If your marketing campaign is working just fine, don’t change it for the sake of change. A million people haven’t seen your logo at all. Don’t change your marketing campaign until it stops bringing in customers.

Mistake #5: Don’t play monkey-see, monkey-do with your competitors
You should know what your competitors are doing, but you shouldn’t copy it just because it works for them.

If a competitor is known as a “low price leader,” don’t try to beat him out of that title – choose another like “high quality leader.” Find an important quality that your competitors aren’t giving to your shared target.

The capability of determining how effective are the activities involved in marketing and to prove that value to the bottom line of the company is more important than ever before for professionals in the field of marketing. Marketing personnel must be able to place quantification markers on the effectiveness of existing programs and to trace and judge the return on the investment made in marketing over a period of time in order to be able to document that the budgets for the department or group are worthwhile.

In perhaps no other area of business activities, marketing personnel must have quantification so they will know whether the investment is providing expected and anticipated returns. Marketing definitely is a business activity that requires tracking in real time.

As with many of the performance metrics developed by a company, it’s important that all levels of management be aware of the role of marketing in the business before attempting to set metrics which reflect how well the marketing group is meeting the satisfaction of the goals.

In order for the business marketing group to be successful, they must improve the return on investment and must be able to prove that their methods are working.

One of the measures of accomplishment of any campaign is the use of a survey. This can be tied effectively as one of the measurement devices for determining whether or not the customer has found and is using the marketing information which has been developed by the company.

Obviously marketing is related to the bottom line revenue figures but to wait until an entire campaign is finished before checking to see if it worked or not makes it difficult to respond early in the campaign to tweak something which is not working as well as it could be.

Instead of measuring the success of the marketing campaign by how many sales have been made, use metric on increasing the sales list through such methods as a direct marketing email list. If the marketing group is effectively reaching and developing leads then having people joining an email list of some sort would be an effective way of determining whether or not you are reaching for target audience.

You can determine the success rate of the marketing campaign by measuring the number of people who are responding to an email request for free information. As your marketing group learns more about the potential customer, the products which you offer are more tailored to the people who are most likely to respond to that particular offer.

The assumption is always that the more contacts a certain individual has with your organization, the more likely he is to purchase from you. So if you are measuring various factors and features which together make up an effective marketing plan, you can use metrics such as the growth of your email distribution list as one very effective metric. As your mailing list grows, it is almost inevitable that your customer list will grow as well.

Business cards are one way of exchanging cordial relationship and maintaining good terms of trust and faith with the company or the businessperson. Business cards are a very professional way of communicating and exchanging contacts. If you are thinking about opening a business and plant to expand and grow it, then you will surely need to get in touch with more people and the only way to start a professional relationship is to exchange these business cards and this can be a start to a fruitful business deal as well.

When you are ordering business cards, you firstly have to choose your designs that you are planning to go with and then you have to make sure that you order them in bulk. If you are planning to make use of proper resources and information for the clients and customers to follow, then you must make use of these business cards to get to more of them.

1000 business cards in stacks –

Stacks of 1000 cards can be used for your business purposes, so you can order these in bulk. Both companies and customers are profited by business cards when they are ordered in bulk. The stack of 1000 business cards can give you the opportunity to make 1000 business deals that will definitely work your business to another level. Making connection in the world today is an opportunity to grow and to build. If you are planning to bulk order business cards, then you must figure out the price from each online and offline store and decide the services according to the budgets. It depends on the usage of these cards and that is why one needs to be sure what designs they are looking for.

Silk laminated business cards –

Looking for a fancy and sophisticated look? If that is the case, then the Silk laminated business cards will do you great justice. These cards are classy looking business cards with Full color HD printing and they are 10 times long lasting than other business cards. You need to order them in bulk and be specific about the design as well. People with class a taste who are looking forward use silk laminated cards. These cards are also tear and crease resistant and has an almost 60% thickness of a credit card. The company has a 24 hours print service available and they provide discounts to customers that are both new and existing.

If you are interested in setting up your business and to make relevant business connections with clients, then you certainly need to use business cards to give way your information and in return have theirs. Business cards are of utmost importance in the market where people need to know each other and maintain cordial relationships with each other.

Therefore, decide on your budget and get the best business cards printing services like none other in respect to their designs, options and prices.

Today, there is a great need of LED SIGNS for the better promotion of any business products and services. In fact, online as well as offline business are now running in the leading business market only with its perfect promotion with led sign and the message created on such sign to attract customer. IF you really want to improve your business with programmable led signs then it is better for you to give preference to fit the message information into a frame which can appear for few seconds in front of the customer so that he or she can easily read about services and quality of any business. In fact, it is only your business message which can allow more and more customer to visit your company for hiring service or buying products available in your company.

Utility of Led Signs in Cities
In many states and metropolitan cities, different LED message centers are now opened which are using varieties of messages on LED SIGNS and displaying them under government regulation. However, in such cities, video clips and other relevant moving messages are not permissible because such form of messages sometimes shows unusual content which can create bad impact on the mindset of viewer. If you want to install new led sign for your business then you need to contact your nearby local sign contractor which can easily interpret your local municipal sign codes for government regulation which in future can be easily displayed in front of the public and other roadside locations with ease and comfort.

Bargain Signs for Business
Bargain Led Sign is one of the fines and most reliable led signs providing firm which is well known for offering top quality led products and services to those business oriented firms that are struggling greatly for their existence in the vast area of business. With the use of such scrolling led sign, the company’s using such signs can easily get customer attention towards the products available on their business. Bargain led sign offers such signs for the business related firms which can promote such sign owner business even if the marketing condition are not favorable for such business.

Bargain Led Signs are very Lower in Cost
Bargain Led Sign offers the led scrolling sign at very affordable prices that can be easily afforded by not only high business firms but also small scale business firms can make their position in the market by using such advertising media for their business services and products promotion. It is a fact that led signs used on LED display promotion is somehow expensive than other modes of business promotion but in reality the advertisement appear on the display can attract new customers and can result in increasing sales of company’s product and service to great extent.

If you want to transition from being an employee to someone who owns their own business because it seems easier, you probably have the wrong idea of having a business. Running your own business gives you more responsibilities simply because you will be the one to reap off the results of your work. That being said, it is only right that you are involved with the whole operations from top to bottom. This also means that you need to know about all the works of business management. This is something that many people overlook when they decide to jump into their business ventures. Whether the business small, medium or large scale, you would do well to immerse yourself fully in the domain of business management for these all-important reasons.

First, it prepares you for the realities of being in the business industry. Learning business management is basically an introduction to what you will encounter in your ventures. From the startup to the run and maintenance of the business, you will be given a grasp of the basic principles and of course, the directives of how you can apply these principles. Now, here are some of the actual principles that you will get to learn while studying business management.

Leadership – For clear reasons, this is a valuable skill to have when you run your own business. For one, you will be the one to oversee that everything will run accordingly. As said before, you are the one who owns the business so you will be dealt with the greatest impact whether your business succeeds or not. With good leadership, you will have the goods to manage, supervise and of course, lead your people. Specialists like Tony Hakim would be great examples for this. It is not just all about assigning people with the task. By learning leadership through the study of business management, you will be given the scope of what you can expect from your employees. It will also give you the ability to respond to your employees properly, especially when there is an issue that occurs. Perhaps most importantly, though, attaining leadership quality in business management will give you the ability to motivate your people. This helps a business significantly since there is bound to be better results when everyone is involved and fully invested in growing the business.

Teamwork – Of course, business management also teaches you the principle of teamwork. Apart from being the leader of the pack, you are also part of the team. Even more so, as the leader, you should lead by example in being a team player. By being a team, you can turn your people into an entire workforce that runs efficiently. That being said, understanding teamwork through business management will let you know how to stimulate the team format within your operations. You will know how to properly allocate the responsibilities and such. More importantly though, you will get an idea on how to deal with diverse personalities which is important since you would want everyone to be in sync with the business’s specific goal despite their differences.

By paying due attention to learning all about business management, you might attain success just like Tony Hakim and other respected names in the industry.

Leadership plays a critical role in the effectiveness and performance of an organization. Leadership is one of the organization’s assets and to rule and manage the organization or to become an effective manager you must possess leadership skills and expertise.

In an organizational context, leaders create a clear vision, develop strategies, communicate it to organization members that help them in realizing the vision, and motivate people to work towards achieving the vision. They also negotiate for support and necessary resources to help implement the goals.

As society has advanced in terms of leisure time, technology and the communication of ideas, people increasingly desire to experience spirituality not only in their personal lives but also in their work, the place where they spend more than half of the time. Spiritual leadership involves an inherent quality of motivating and inspiring workers through faith in a vision.

The reason behind bringing spiritual leadership in an organization is to fulfill the basic needs of both leaders and followers for spiritual well-being, to create vision and value, empowered team, to foster higher levels of employee well-being, organizational commitment, financial performance, and social responsibility.

In other words, Spiritual leadership is leadership that comes out of our life force, our spirit. For some of us, that spirit is nurtured by a connection to “Spirit”– that is, the creative force that

Makes and sustains life
Force us breathes
Inspires us by many names: God, Goddess, Love, and Mother Earth.
Or some find their spirits deeply connected to the spirits of their ancestors, plants, and animals, of the elements, of their People, of the wider community.

In such a competitive environment, the organizations require empowered employees who continuously provide high-quality products, effective services, and innovation in the business to generate profits. Empowerment is the process that enables an individual to think, behave, gives power control over work or to take action if necessary and authority of decision making. Following are the major reasons for carrying out empowerment in the organization as:

It provides the best and fastest solutions to all your business problems
It provides growth opportunities for employees
It helps in lowering organizational cost
The lighthouse church of Houston becomes one of the fastest growing churches of America founded by Pastor Keion Henderson. Our mission is committed to aiding people throughout the world by providing the tools of leadership and business development to realize their full potential

And choosing lighthouse church of Houston is one of the best options for you to improve the lifestyle as Keion Henderson Sermons considers as one of the world’s most inspirational and influential leaders who traveling extensively to share the gospel around the globe to provide leadership and business development tools to you.

When the idea is to promote your business, business cards are the commonest, oldest and perhaps the most reliable way of getting the job done. There are innumerous vendors from whom you can bring home your cards. There are different types of business cards. In earlier days, there were only a very few options, but with rampant growth in technology, there are various choices to choose from. Each choice will cost you differently. So you can make your choice while keeping in mind your budget. You can place your order online as well as offline. Compare between the vendors in order to settle with the best deal.

There are little unique features which can be added to the cards to add to its value as well as impression in the eyes of the target customer. Linen business cards and foil stamped business cards are two of the newest members in the family of business cards both of which have already gained massive popularity and their popularity keeps on increasing with every passing day.

Linen business cards are made by using a very high quality state of art technology of offset printing known as Heidelberg. The colors of the linen business cards are flawless and they will surely create a very positive impression in the industry as well as in the minds of your target customers. Linen business cards are ideal for those who want something very simple and classy. They have a very sober way of grabbing all the attention. The paper is thin but is textured with a unique touch of elegance. This is perfect if you want to distribute business cards while conducting business meetings because these are the occasions when you might not wish to overdo the graphics or show off your financial status but you want to be in the limelight with class and elegance.

These cards are highly preferred by clients who are very smart and search for leverage during a business meeting. It is a common perception that clients get attracted when you show off your wealth. There are clients who will get attracted towards your business by seeing your expensive car which you brought to the business meeting.

However, there are clients as well who do not prefer when wealth is flaunted. The linen business cards will surely impress both kinds of clients. The cards will not let you flaunt your wealth but will give an impression of your financial power in the most classy and subtle way.

Foil stamped business cards are considered to be the most prestigious in the family of business cards and a deadly weapon to be carried to business meetings. The card is printed on silk laminated 17pt thick paper stock. The thickness is about 60% of that of a credit card. It is resistant to wear and tear as well as water resistant which increases its life to a great extent. The stamping is done in gold. The gold stamping shimmers in different lighting conditions. It has a luster which makes it stand out from the background always. This card is more than a perfect choice if you want to flaunt your dominance and wealth.